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College of Information and Communications

Mass Communication

Sarah Johnson


B.A., Film and Media Studies, & Chemistry, University of South Carolina 17'
M.A. Cinema and Media Studies, University of Southern California 19'
Ph.D. Mass Communications, University of South Carolina 23'


Sarah Johnson is originally from Dalton, Georgia, but has spent the last several years moving from coast to coast. Her favorite time of the year is Vidcon in Anaheim, California.

When she is not studying, Johnson is either reading or watching YouTube.

Research Interests

YouTube culture, big data sentiment analysis and machine learning, influencer marketing, video game advertising 

Challenge the conventional. Create the exceptional. No Limits.