Cocky Award Recipients
Watch all the Cocky Award-winning ads and meet their creators.
The Class
One hundred students and faculty in the School of Journalism and Mass Communications gather in the school’s state-of-the-art multimedia room for Cocky's Super Ad Poll to watch the game and critique the lineup of Super Bowl commercials. They evaluate commercials on likability, persuasiveness and brand identity.
Vote in our Online Poll
Alumni and friends can vote online for their favorite ad.
The Cocky Award
Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.
Russ Gottwald
This is Instructor Russ Gottwald's third year teaching the Super Bowl of Advertising course, which includes the annual Super Ad Poll and the Cocky Award.